Friday, 12 September 2008

Diageo

Interestingly the new Diageo Corporate Citizenship Report has just been published. Diageo has a long and respected history in corporate responsibility reporting pre-dating the existing company when the business was Grand Metropolitan. CR is challenging area for companies like Diageo (they own 150 of the worlds most famous alcohol based brands) who have to demonstrate how they balance high visibility marketing with promoting responsible drinking. I love the cover shot.