Joined up thinking from M&S

This week Marks & Spencer is launching a national advertising campaign supporting its £200m ethical Plan A. This coincides nicely with the launch of its new ‘How we do business’ report. Read the report here. The national campaign, called "Doing the Right Thing", starts this weekend with a "manifesto" press ad outlining the key points of its ethical trading initiative. The campaign hits halfway through the M&S five-year plan. There’s a interesting report on the campaign in The Guardian.

UPDATE - quite interesting to see that M&S took one double page spread plus another three full page ads in The Sunday Times (14 June) to get their message across and meanwhile over in The Independent on Sunday there's a discussion on how companies are cutting back on CR - obviously some businesses understand this stuff and the BP's and Shell's in this world just jump on the bandwagon when times are good.